Branding the Next Generation of Startups
I believe that a good domain name is an important success factor in
building and launching consumer web services.
Be a Good Steward
Have you ever come up with a great brand and then tried to register the domain and it's "Not available"? Then when you enquired about the domain you got no response or the owner asked for a million dollars?
At Venture, we understand how vital a great brand is to a business. After decades of brandable domains remaining unused, the catalyst to change this came from a visit to the Irvine Ranch in California — a 93,000 acre plot of masterly planned urban land. Their theme of good stewardship resonated with us as we dedicated our focus on connecting Startups to unused premium .com brands to create a new type of digital lease, like commercial real estate leasing but better — lease forever, cancel anytime and a unique plan for Startups.
Software is Eating the World
We are in the middle of a dramatic and broad technological and economic
shift in which software companies are poised to take over swathes of the
economy. Six decades into the computer revolution, four decades since the
microprocessor, and two decades into the rise of the modern Internet, all
of the technology required to transform industries through software finally
works and can be widely delivered at global scale.
Brand As a Service
We've discovered something while speaking to hundreds of Startups. They all want a great brand. Most great brandable domains are too expensive, so Startups capitulate and register whatever is available. But having a great brandable domain is a key factor to success! In this digital world, your brand should be your domain, your Internet address, your email address and your identity.
Venture's vision is to be a platform for Startups to find great brands for great ideas. So we invented the digital lease for this digital age. Our mission is to brand the next generation of successful Startups.
As we brand the next generation of Startups, we are guided by the following principles:
Be Good Stewards
Make good use of what is under our stewardship to benefit many people.
Create networks that allow Startups to thrive.
Build a legacy
Help Startups create a positive impact in the world for generations to come.
Everything we do filters through these strategic anchors: